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Meet the team

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Professor Simone Natale

Principal Investigator

Loughborough University

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Simone is Associate Professor at the University of Turin, Italy and Principal Investigator of the Circuits of Practice project at Loughborough University, UK. His work has been published in leading journals in his areas of interest, including New Media & Society, Communication Theory, the Journal of Communication, Convergence, and Media, Culture & Society. He is the author of two monographs, Deceitful Media: Artificial Intelligence and Social Life after the Turing Test (Oxford University Press, 2021) and Supernatural Entertainments: Victorian Spiritualism and the Rise of Modern Media Culture (Penn State University Press, 2016, paperback 2017). He co-edited two edited volumes, Believing in… [Read more]

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Professor Ross Parry


University of Leicester

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A Principal Fellow of the Higher Education Academy, former Tate Research Fellow, and former chair of the UK’s national Museums Computer Group, Ross is also one of the founding Trustees of the Jodi Mattes Trust - for accessible digital culture. In 2018 he was listed in the Education Foundation’s ‘EdTech50’ – the fifty most influential people in the UK education and technology sectors. Ross served on the International Scientific Advisory Board for ‘Learning 2.0’ managed by DREAM (the Danish Research Centre on Education and Advanced Media Materials) at the University of Southern Denmark, where in 2012 he was visiting professor.… [Read more]

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Dr Petrina Foti

Research Associate

Loughborough University

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Dr. Petrina Foti is a Research Associate in Museum Theory and Practice in Communication and Media Studies at Loughborough University (UK) and is the author of Collecting and Exhibiting Computer-based Technology: Curatorial Expertise at the Smithsonian Museums (Routledge, 2018). As a scholar of computer history in museums, her current research is focused on the rise of digital information and technology and the resulting impact on both museums and the wider world. Petrina recently completed her degree from the University of Leicester’s School of Museum Studies. She has taught in museums studies programs in the United States, such as the Rochester… [Read more]